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Change Is Good!

Have you ever found a Web site you liked, and then noticed that over time it remained stagnant, with no new content or updates? After a while you probably stopped visiting that Web site, since there was nothing new to see. Visiting a stagnant site is like going into a store and finding old, dusty inventory all over the shelves. Business owners often hastily put up a Web site, then forget about it, allowing it to become dated—losing the potential benefit of their initial investment of time and money.

Fact: Search Engines such as Google or Yahoo constantly send out “spiders” to monitor and detect change within every Web site in the world. If a spider detects no change they move on. However, when they do detect change in content, layout or design, they carry this information back to their main database where it is indexed and updated. Web sites that change regularly are treated as more relevant and get more attention from search engines. Change is good—update your Web site on a regular basis.

 

Use The Right Words

The art (and it is an art) of using just the right words and phrases in a Web site is part of an overall content, language and design system called Search Engine Optimization, or SEO. When someone uses a term or phrase to find something on Google or Yahoo or MSN, the Search Engines aren’t actually searching the entire internet each time. They are comparing information from their own files. Which means those exact words or phrases must be within their files in order for the search engines to take Internet users to the sites they are seeking, e.g., your site.

Not having the right words in your site can hurt you. Example: We had a new customer who sold apples to companies that made apple juice. This man was getting low search engine results and couldn’t understand why. It turned out that although his apples were sold primarily to apple juice companies, the words “apple juice” weren’t used together anywhere in his site. His potential clients were typing “apple juice” into search engines and those search engines were ignoring his site. Relevancy is imperative! Use the right words.

 

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